Apple TV+ launched in November 2019, marking Apple’s ambitious entry into the competitive streaming landscape. Unlike other platforms that relied heavily on a large library of licensed content, Apple TV+ initially focused entirely on original programming, a bold move that set it apart. The platform’s early success was driven by its star-studded line-up, with shows like The Morning Show and See, which attracted major talent such as Jennifer Aniston, Reese Witherspoon, and Jason Momoa.

As Apple TV+ evolved, it gradually expanded its offerings, diving into a wide variety of genres. With the addition of critically acclaimed series like Ted Lasso, which became a cultural phenomenon, Apple TV+ gained a reputation for producing high-quality content that resonated deeply with audiences.

The platform also embraced diversity, with shows like Pachinko highlighting global stories that were previously underrepresented on mainstream streaming services.

By 2025, Apple TV+ continues to push the envelope with a combination of thrilling sci-fi (Foundation), heartwarming dramas (Shrinking), and groundbreaking documentaries (Visible: Out on Television).

Its commitment to storytelling, innovative content creation, and quality over quantity has made it one of the most respected streaming services today.